

Progressively develop business understanding, decision-making capability and executive thinking through three levels of realistic business simulation and experiential learning.
O₂CEO™ is a business simulation-based learning experience that allows participants to manage a virtual company, make business decisions and experience the consequences of those decisions in a realistic but risk-controlled environment.
Use this guide to identify the O₂CEO™ pathway that best matches your current business knowledge, experience level and learning goals.
> Understand how businesses work
> Improve strategic and commercial thinking
> Develop executive-level business leadership capability
Understand how businesses work
Improve strategic and commercial thinking
Develop executive-level business leadership capability
StartX™
GrowthX™
VisionX™
Each O₂CEO™ pathway is aligned to ETI's professional credential framework, recognising progressive development in business understanding, leadership capability and executive thinking.

Executive Thinking Dynamics
Develop foundational business awareness, decision-making confidence and executive thinking capabilities.

Executive Thinking in
Business Application
Apply business knowledge across functions to improve judgement, execution and organisational performance.

Executive Thinking in Mastering
Business Administration
Master strategic leadership, enterprise decision-making and business performance management in complex environments.
Participants take on the role of business leaders, managing a company in a realistic simulated environment where every decision impacts performance, growth and results.

Run a virtual business and manage key functions including strategy, operations, marketing and finance.

Evaluate opportunities, assess risks and make decisions that influence business performance and growth.

Respond to changing market conditions while competing against other teams in a dynamic business environment.

Review business outcomes, identify improvement opportunities and learn from the impact of your decisions.
Compare the three O₂CEO™ pathways and identify the programme that best matches your current experience level, learning objectives and leadership aspirations.



Learning Level
Foundation
Intermediate
Advanced
Program Duration
1 Day
2 Days
3 Days
Simulation Experience
Applied Business Simulation
Strategic Business Simulation
Executive Business Simulation
Simulation Format
Facilitator-guided team decision simulation
Hands-on cross-functional simulation
Hands-on executive business simulation
Primary Focus
Business Awareness & Decision-Making
Cross-Functional Business Management
Strategic Leadership & Enterprise Performance
Target Audience
Aspiring Entrepreneurs
Working Professionals
Business Owners
Career Explorers
SME Owners
Startup Founders
Managers
Growth-Oriented Professionals
Business Owners
Senior Managers
Entrepreneurs
Leadership Aspirants
Entry Requirement
No Entry Requirement
StartX™ completion or ETD™ credential holder
Relevant managerial, supervisory or business experience
Successful completion of the GrowthX™ Placement Assessment
GrowthX™ completion or ETBA™ credential holder
Significant leadership or executive experience
Successful completion of the VisionX™ Placement Assessment
Credential Awarded

ETD™

ETBA™

ETMBA™



Business Acumen
Foundational
Applied
Mastery
Commercial Awareness
Foundational
Applied
Mastery
Financial Decision-Making
Foundational
Applied
Mastery
Strategic Thinking
Foundational
Applied
Mastery
Leadership Decision-Making
Foundational
Applied
Mastery
Business Performance Analysis
Foundational
Applied
Mastery
Executive Thinking
Foundational
Applied
Mastery



Better understanding of how businesses work
✓
✓
✓
Greater confidence in making business decisions
✓
✓
✓
Stronger commercial and financial awareness
✓
✓
✓
Ability to think beyond a single job function
-
✓
✓
Improved strategic thinking and planning capability
-
✓
✓
Better judgement in managing resources and trade-offs
-
✓
✓
Stronger business leadership perspective
-
-
✓
Greater readiness for business, career or leadership growth
-
-
✓



Suitable Participants
Beginners, Aspiring Entrepreneurs, Working Professionals, Students, Graduates
SME Owners, Managers, Startup Founders, Growth-Oriented Professionals
Business Owners, Senior Managers, Entrepreneurs, Leadership Aspirants
Typical Profile
Wants to understand how businesses work
Wants to improve business judgement, profitability and strategic thinking
Wants to strengthen enterprise thinking, leadership judgement and long-term business decision-making
Learning Readiness
No prior business background required
Some work, business or management exposure is helpful
Suitable for participants with stronger business, leadership or entrepreneurial exposure



Business Strategy & Positioning
✓
✓
✓
Pricing & Commercial Strategy
✓
✓
✓
Revenue Planning & Forecasting
✓
✓
✓
Sales Performance Management
✓
✓
✓
Inventory & Resource Planning
Basic
Advanced
Strategic
Financial Performance Analysis
Basic
Intermediate
Advanced
Cash Flow & Working Capital Awareness
Basic
Intermediate
Advanced
Market & Customer Decision-Making
Basic
Intermediate
Advanced
Team & Resource Planning
-
Intermediate
Advanced
Business Growth & Expansion Planning
-
Intermediate
Advanced
Strategic Leadership & Trade-Off Decisions
-
Intermediate
Advanced
Enterprise Performance & Value Creation
-
-
Advanced



Standard Programme Fee
SGD497
SGD1497
SGD2997
Programme Duration
1 Day
2 Days
3 Days
Delivery Format
Live Online/In-Person where available
Live Online/In-Person where available
Live Online/In-Person where available
Workbook
Included
Included
Included
Performance Assessment
Included
Included
Included
Credential Awarded

ETD™

ETBA™

ETMBA™
Fees shown are per participant and include programme participation, learning resources and the associated professional credential.
Compare the three O₂CEO™ pathways and identify the programme that best matches your current experience level, learning objectives and leadership aspirations.
Learning Level: Foundation
Duration: 1 Day
Simulation Experience: Applied Business Simulation
Simulation Format: Facilitator-guided team decision simulation
Primary Focus: Business Awareness & Decision-Making
Target Audience: Aspiring Entrepreneurs, Working Professionals, Business Owners, Career Explorers
Entry Requirement: No Entry Requirement
Credential Awarded: ETD™
Learning Level: Intermediate
Duration: 2 Days
Simulation Experience: Strategic Business Simulation
Simulation Format: Hands-on cross-functional simulation
Primary Focus: Cross-Functional Business Management
Target Audience: SME Owners, Startup Founders, Managers, Growth-Oriented Professionals
Entry Requirement: StartX™ completion or ETD™ credential holder, or Relevant managerial, supervisory or business experience, or Successful completion of the GrowthX™ Placement Assessment
Credential Awarded: ETBA™
Learning Level: Advanced
Duration: 3 Days
Simulation Experience: Executive Business Simulation
Simulation Format: Hands-on executive business simulation
Primary Focus: Strategic Leadership & Enterprise Performance
Target Audience: Business Owners, Senior Managers, Entrepreneurs, Leadership Aspirants
Entry Requirement: StartX™ completion or ETD™ credential holder, or Relevant managerial, supervisory or business experience, or Successful completion of the GrowthX™ Placement Assessment
Credential Awarded: ETBA™
Business Acumen: Foundational
Commercial Awareness: Foundational
Financial Decision-Making: Foundational
Strategic Thinking: Foundational
Leadership Decision-Making: Foundational
Business Performance Analysis: Foundational
Executive Thinking: Foundational
Business Acumen: Applied
Commercial Awareness: Applied
Financial Decision-Making: Applied
Strategic Thinking: Applied
Leadership Decision-Making: Applied
Business Performance Analysis: Applied
Executive Thinking: Applied
Business Acumen: Mastery
Commercial Awareness: Mastery
Financial Decision-Making: Mastery
Strategic Thinking: Mastery
Leadership Decision-Making: Mastery
Business Performance Analysis: Mastery
Executive Thinking: Mastery
Business Understanding: Included
Decision Confidence: Included
Commercial Awareness: Included
Cross-Functional Thinking: Not Included
Strategic Thinking: Not Included
Resource Management: Not Included
Leadership Perspective: Not Included
Leadership Readiness: Not Included
Business Understanding: Included
Decision Confidence: Included
Commercial Awareness: Included
Cross-Functional Thinking: Included
Strategic Thinking: Included
Resource Management: Included
Leadership Perspective: Not Included
Leadership Readiness: Not Included
Business Understanding: Included
Decision Confidence: Included
Commercial Awareness: Included
Cross-Functional Thinking: Included
Strategic Thinking: Included
Resource Management: Included
Leadership Perspective: Included
Leadership Readiness: Included
Suitable Participants: Beginners, Entrepreneurs, Professionals, Students
Typical Profile: Business Understanding
Learning Readiness: No Experience Required
Suitable Participants: SME Owners, Managers, Founders, Professionals
Typical Profile: Business Improvement
Learning Readiness: Some Business Experience
Suitable Participants: Business Owners, Executives, Leaders, Entrepreneurs
Typical Profile: Enterprise Leadership
Learning Readiness: Leadership Experience Preferred
Business Strategy & Positioning: Included
Pricing & Commercial Strategy: Included
Revenue Planning & Forecasting: Included
Sales Performance Management: Included
Inventory & Resource Planning: Foundational
Financial Performance Analysis: Foundational
Cash Flow & Working Capital: Foundational
Market & Customer Decisions: Foundational
Team & Resource Planning: Not Covered
Business Growth Planning: Not Covered
Strategic Leadership Decisions: Not Covered
Enterprise Value Creation: Not Covered
Business Strategy & Positioning: Included
Pricing & Commercial Strategy: Included
Revenue Planning & Forecasting: Included
Sales Performance Management: Included
Inventory & Resource Planning: Applied
Financial Performance Analysis: Applied
Cash Flow & Working Capital: Applied
Market & Customer Decisions: Applied
Team & Resource Planning: Applied
Business Growth Planning: Applied
Strategic Leadership Decisions: Applied
Enterprise Value Creation: Not Covered
Business Strategy & Positioning: Included
Pricing & Commercial Strategy: Included
Revenue Planning & Forecasting: Included
Sales Performance Management: Included
Inventory & Resource Planning: Strategic
Financial Performance Analysis: Advanced
Cash Flow & Working Capital: Advanced
Market & Customer Decisions: Advanced
Team & Resource Planning: Advanced
Business Growth Planning: Advanced
Strategic Leadership Decisions: Advanced
Enterprise Value Creation: Advanced
Standard Programme Fee: SGD497
Programme Duration: 1 Day
Delivery Format: Live Online / In-Person
Workbook: Included
Performance Assessment: Included
Credential Awarded: ETD™
Standard Programme Fee: SGD1,497
Programme Duration: 2 Days
Delivery Format: Live Online / In-Person
Workbook: Included
Performance Assessment: Included
Credential Awarded: ETBA™
Standard Programme Fee: SGD2,997
Programme Duration: 3 Days
Delivery Format: Live Online / In-Person
Workbook: Included
Performance Assessment: Included
Credential Awarded: ETMBA™
Ready To Experience Business Beyond Theory?
Explore the O₂CEO™ pathway that matches your goals and begin developing practical business understanding through experiential learning and realistic business simulation.
Integrated Pathway with Premier Success Coaching™ (PSC )

A Division of Executive Thinking Asia Pte Ltd
60 Paya Lebar Road
#06-28 Paya Lebar Square
Singapore 409051
Email: support@execthinking.com
*Executive consultations and programme discussions are arranged by appointment, either virtually or at your preferred location.
Executive Thinking Institute™ © Copyright 2026